Technical Details
- 40-inch 16:9 Full HD 1080p Resolution Panel provides optimum resolution from any HDTV source that delivers 1080p content
- Dynamic contrast works in real time to produce deep blacks in darker scenes, as well as fine details in shadows and other dark areas
- Engineered for fast-action sports, movies and games, Motionflow 120Hz technology further reduces blurriness
- Seven HD inputs, including four HDMI inputs (up to 1080/60p capable), HD component and combo inputs (1080/60i capable), and a PC input
- BRAVIA Link compatibility lets you expand your HDTV's capabilities with BRAVIA Link modules, such as BRAVIA DVD Link, BRAVIA Wireless Link
Product Description
For consumers who want an HDTV that keeps pace with fast-action movies, sports, and game play, Sony BRAVIA V-Series Flat Panel HDTVs combine Full HD 1080p performance and Motionflow 120Hz technology for an amazing viewing experience. Motionflow 120Hz takes both high-definition and standard programming a step further by increasing sharpness and detail in fast-moving images for more fluid, natural motion. In addition, BRAVIA V-Series HDTVs use proprietary Image Blur Reduction technology to further enhance the picture for even better performance. The HDTVs also feature BRAVIA Engine 2 technology, which uses exclusive Sony algorithms to reduce visual noise and sharpen and enhance an already-striking dynamic contrast ratio. Additionally, they include seven versatile HD connections to ensure you get impressive image quality from all your HD components. Take advantage of four HDMI inputs, component and composite inputs, and a PC input, as well as a USB input that lets you play audio files from USB storage devices, or connect a compatible camera to your HDTV for a quick and easy slide show. Sony knows your home theater set-up doesn't stop with your HDTV, which is why the BRAVIA V-Series HDTVs are compatible with BRAVIA Link Modules -- including the BRAVIA Wireless Link, BRAVIA DVD Link, and BRAVIA Input Link Modules (all sold separately). The HDTVs also support BRAVIA SyncTM technology so you can control all of your compatible devices with a single remote. And all BRAVIA HDTVs exceed ENERGY STAR 3.0 requirements for in-use and stand-by power consumption, meaning you don't need a lot of power to get a lot of performance.
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Customer Reviews
"Good TV" 2009-09-14By
R. GerrahThe response to channel changing is slow. The design is less innovative than competitors like Samsung. Overall it is a good HDTV and I am happy with this purchase.
"Best in class image quality" 2009-09-12By
Victor MatveevI chose this TV after spending about an hour in each of two different Best Buy stores, comparing the image quality on different TV sets with different in-store HDTV feed. It is my firm opinion that this TV is best-in-class among non-LED unit; I am particularly impressed with the contrast and color balance.
The only competitor is Samsung series-5 or series-6 HDTV. However, after comparing the Samsung and Sony for two hours, I found that both are very close in terms of contrast (and very impressive), but there is one important point where Sony was ahead: I found the skin tones to look much more natural on the Sony. If you watch a lot of movies like I do, this makes a big difference. Samsung series-6 had terribly over-saturated colors in store, worse than series-5. Now, of course this could be due to poor setting on the Samsung TVs, but I did go to two different stores, and results were the same. Also, the Samsung had severe motion artifacts on high-contrast material. To be fair though, some W-series Bravia had monstrous motion artifacts on low-res feed, but this V-series model seemed to be the best (better than the more expensive Sony models).
The contrast is so good the objects look almost 3D (same with the Samsung, which is excellent as well). The menu system on the Sony is great, easy to navigate. Can't compare other features, since I don't own a Samsung set.
There are a couple weaknesses, which may or may not be attributable to the set itself:
1) Switching between HD and non-HD TV channels sometimes takes a couple seconds; sometimes the switch does not occur, requiring to turn either the cable box or TV off and back on
2) If I route the sound from the DVD players into the TV via HDMI, and back from TV to the amp via RCA interconnect, audio disappears sometimes, I have to pause the movie off and back on. This could be the fault of the DVD player - I have no clue.
3) With completely black screen input to the TV, the lack of complete low-luminance uniformity across the screen becomes noticeable. Then again, why would I care?
Summary:
Pros: impeccable contrast, color balance and image quality. None of the more expensive units had better balanced color. Perfect on-screen menu navigation.
Cons: strange channel switching problems between HD and non-HD channels - could be the cable box problem. DVD audio occasionally disappears if piped through the TV set via HDMI (could be the DVD player issue, but it appeared with two different Panasonic DVD players).
"Excellent choice of another great Sony TV" 2009-09-11By
Gator Gary (Gainesville, FL)
Very pleased with the ease of installation and quality of the picture. Out of the box and in to use in 30min. So far it is performing well. Must say the suns glare off the screen in the morning makes tangential viewing difficult. All in all its great.
"Great picture, but the POWER UP....?" 2009-09-02By
Skip (Seattle)
I'm happy with this television in every aspect but one, and I see no on else commenting on this, so I'm starting to believe that I have a lemon. When the TV is completely off, and I power up, it takes 17 SECONDS for the sound and picture to come on. Anyone else?
"Great TV" 2009-08-22By
MikeMuch better than my previous TV, the KDL-40S3000 (720p). This TV is much brighter and better resolution. My previous TV required the remote control to point directly toward the lower right corner of the TV otherwise it didn't work (not vary more than 10 deg), but with this TV (in the same spot, same room) I can point the remote at almost 90 deg angle and it still works. I don't like having the light dimmer option on, like others have said; it can be found under setup by going : Setup-Eco-LightSensor (on/off). I do like the menu better than the 40S3000. I also like the favorites button. I can't think of anything negative to say.
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